Originally published in PureWow by Marissa Wu.
Sustainability initiatives seem to be everywhere, and companies regularly incorporate claims into their marketing. Carbon neutral this! Post-consumer recycled that! Solar power! Even eco-friendly dating has found space to shine. Though 78 percent of American consumers say they want a sustainable lifestyle, according to a study by Nielsen IQ, what does that really mean? And how do we, as shoppers, parse through the endless amount of products and services, which are often laundered by greenwashing? Well, wonder no more. Here, we’ve compiled a list of the 46 best sustainable products and brands that made the cut after a year of testing and research.
